Spencer & Rutherford
Spencer & Rutherford is an Australian fashion label that creates inspiring and unique handbags and accessories.
After designing a bag as a promotional item for a client, graphic designer (at the time) Kim was captured by the world of fashion and decided to create a business that filled a gap within the industry. Designing original and bold handbags and accessories that are produced in minimal quantities.
She believed that there was (and still is) a need for accessories that adhere to womens individual personalities; products that remain playful, functional, inspiring and that sit outside the box away from a mass produced market.
CHALLENGE
Spencer & Rutherford required a brand identity that would communicate it’s unique positioning, and the associated materials to continue to market it towards their loyal and ever growing fan base.
The client also required ongoing management and design for their social pages, website, display advertising, eDMs, catalogues and marketing campaigns.
SOLUTION
Gloss Design developed a variety of solutions to help the brand roll out it's identity across multiple platforms, helping it to maintain a loyal following and continue expanding it's offerings.
Gloss continues to manage Spencer & Rutherford's website, social pages and marketing campaigns.
Of the two logo's created for Spencer & Rutherford this was the preferred option, to be used where possible.
A second stacked version of the logo was created for instances when the allocated space of a design did not allow for the preferred option.
Gloss ensured consistency was carried across all mediums, both product, print and digital.
Gloss Design organised a photographer to capture the product in all it's glory for promotional campaigns.
Gloss Design assisted with product photography, organising the shoot and developing the concept.
Christmas themed postcard mail outs designed to be packaged up and delivered alongside a customers order.
Special Edition Shopping Bags were designed by Gloss for a VIP Event.
Social accounts are kept both engaging and on brand.
Signage was designed to enhance the Spencer & Rutherford store presence.
Banners for SEM.
"The Spencer & Rutherford brand has stood the test of time, our logo has remained relevant in the retail market for the past 15 years, we haven't had to change it once. It has been adaptable across many mediums - print and digital and as our requirements regularly change, the logo continues to meet all our demands."
- Kim, Creative Director, Spencer & Rutherford