Bringing your images to life
After being in business for over 25 years the client was in the process of expanding their offering and services to the industry. They sought a compelling brand identity to represent the new direction and development of the company along with associated materials to introduce it to the market.
In order to ensure that they did not alienate their existing customer base or lose their solid reputation, Complete Printing did not wish to change the company name, instead they were seeking a bold and modern logo that embodied the brand's key values - great service, consistent results and environmentally responsible printing.
Gloss Design developed a logo that reflected the previous branding by incorporating the leaf that had come to represent the brand, re-designing it into a simplistic symbol that could be used as a lone standing icon on a variety of mediums. As Complete Printing were keen to dissociate themselves from being "just a printing company", Gloss Design advised shortening their name to represent their expanding range of services, thus 'Complete' was born.
"We are rapt with the work Gloss performed for Complete in relation to our rebranding and website development.
We are also very proud of our website and we receive excellent comments from clients and other business associates in relation to its functionality, ease of navigation and clean look.
We would highly recommend Gloss to others, as we have already, namely Direct Paper."
- Tim, Managing Director, Complete