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After being in business for over 25 years the client was in the process of expanding their offering and services to the industry. They sought a compelling brand identity to represent the new direction and development of the company along with associated materials to introduce it to the market.
CHALLENGE
In order to ensure that they did not alienate their existing customer base or lose their solid reputation, Complete Printing did not wish to change the company name, instead they were seeking a bold and modern logo that embodied the brand's key values - great service, consistent results and environmentally responsible printing.
SOLUTION
Gloss Design developed a logo that reflected the previous branding by incorporating the leaf that had come to represent the brand, re-designing it into a simplistic symbol that could be used as a lone standing icon on a variety of mediums. As Complete Printing were keen to dissociate themselves from being "just a printing company", Gloss Design advised shortening their name to represent their expanding range of services, thus 'Complete' was born.
To reference their history 'C', 'C', 'P' was worked into the new leaf icon.
A secondary design element was created to further establish Complete's new brand identity.
A selection of products were created to help establish the new brand within the industry.
Content was created and photography sourced by Gloss Design for the Complete website.
Gloss Design organised a photographer to capture the clients unique offerings.
Postcard mail outs were designed to be packaged up and delivered alongside a customers order.
The three initial postcard designs by Gloss: Introducing the new brand, maintaining customer satisfaction by prompting feedback, and establishing Complete's differentiation - consistent quality results.
To showcase the variety of printing techniques Complete have on offer and to inspire future projects, Gloss Design developed a Promotional Calendar that used a variety of stocks and finishes. This was then gifted to existing and potential customers.
"We are rapt with the work Gloss performed for Complete in relation to our rebranding and website development.
We are also very proud of our website and we receive excellent comments from clients and other business associates in relation to its functionality, ease of navigation and clean look.
We would highly recommend Gloss to others, as we have already, namely Direct Paper."
- Tim, Managing Director, Complete