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South East IT

This family run IT business required a bold and modern new look in order to stand out and gain a competitive advantage on competitor businesses. 

CHALLENGE

A new logo and branded materials were required to create a unique identity for the client that would be adaptable as their business grows.

SOLUTION

Gloss developed a colour palette that was both dominant, eye catching and that would stand out both online and in print. Developing an icon that summarised the brands key offerings - the 'i', 't' and an arrow pointing South East - where the business resides. The result was a simplistic symbol that could be used as a lone standing icon or alongside the company name. 

 
 The original logo and the new logo designed by Gloss Design.

The original logo and the new logo designed by Gloss Design.

 Inspiration for the colour palette was found within the products that South East IT work.

Inspiration for the colour palette was found within the products that South East IT work.

 The new icon was incorporated into the design of a Presentation Folder.

The new icon was incorporated into the design of a Presentation Folder.

 Business card designs by Gloss for South East IT.

Business card designs by Gloss for South East IT.

 Template design for proposals.

Template design for proposals.

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