South East IT
This family run IT business required a bold and modern new look in order to stand out and gain a competitive advantage on competitor businesses.
A new logo and branded materials were required to create a unique identity for the client that would be adaptable as their business grows.
Gloss developed a colour palette that was both dominant, eye catching and that would stand out both online and in print. Developing an icon that summarised the brands key offerings - the 'i', 't' and an arrow pointing South East - where the business resides. The result was a simplistic symbol that could be used as a lone standing icon or alongside the company name.