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The Brief

Design and source a high quality range of brushes.

Natural Glamour cosmetics received a glamorous packaging makeover by one of Melbourne’s top Designers and as part of the new chic look, the designer had a specific style in mind for a range of make-up brushes to complement the simple, elegant packaging.

The Research Findings

Gloss was briefed to source three types of brushes; a body brush, face brush and long handled make-up brush. All were to have brushed metallic handles with the capacity for an overprint of the new Natural Glamour marque. The bristles needed to be luxuriously soft in a stunning cobalt blue to tone with the new packaging colour.

The final challenge was that although these brushes needed to have the look, style and feel of high-end cosmetics brushes, they were to be produced at a costing to accommodate a medium retail price point.

The Solution

Gloss sourced excellent first samples from our proven overseas suppliers. After discussion with the designer, bristle samples were overdyed in hues of cobalt blue for colour and quality approval. Samples of overprinted handles were also supplied and corrected.

Prototypes for all three brushes were then designed and produced for further development by the designer. When he was satisfied, final prototypes were produced, approved and quoted.

Gloss then dealt directly with Natural Glamour, supervising manufacture, production, quality control, packing and delivery into Natural Glamour’s central warehouse in Melbourne.

 

Scope of the job

  • Sourcing of brushes to designer’s strict specifications
  • Manufacture
  • Overprinting
  • Quality control
  • Pricing/currency issues
  • Wrapping
  • Delivery
  • Project management
  • Delivery of product to Australia

The Outcome

Natural Glamour were exceptionally pleased with the design, quality, price and on time delivery of the new brush range. Sales have tracked on budget, with Gloss now into a third production run. These elegant brushes are now an important part of the Natural Glamour range.