India Fund Project

The Brief

To create a visually compelling brand identity to introduce an IPO to the finance industry and retail finance market within a limited time frame.

The Solution

To create a brand that was readily recognised as both an investment opportunity and synonymously with India’s fast growing economy.

Taking inspiration from the Indian flag, Gloss developed a visual brand identity that referenced the Ashoka Chakra a modern symbol of progression and growth within India. The result was a logotype that was both bold and readily identifiable to the offering of the business.

The brand was then incorporated into a range of print material and website imagery to complement a fast paced advertising and marketing program.

The Outcome

A successful advertising campaign and promotion of the IPO and development of the company’s brand identity.


Scope of the job

Brand identity development

  • Visual Identity
  • Brand Management
  • Corporate Collateral
  • Brochures

Visual identity implementation

  • Website Design
  • Print and Digital Advertising