To create a visually compelling brand identity to introduce an IPO to the finance industry and retail finance market within a limited time frame.
To create a brand that was readily recognised as both an investment opportunity and synonymously with India’s fast growing economy.
Taking inspiration from the Indian flag, Gloss developed a visual brand identity that referenced the Ashoka Chakra a modern symbol of progression and growth within India. The result was a logotype that was both bold and readily identifiable to the offering of the business.
The brand was then incorporated into a range of print material and website imagery to complement a fast paced advertising and marketing program.
A successful advertising campaign and promotion of the IPO and development of the company’s brand identity.
Scope of the job
Brand identity development
- Visual Identity
- Brand Management
- Corporate Collateral
Visual identity implementation
- Website Design
- Print and Digital Advertising