Rebrand their existing identity. This family run IT business wanted a bold, modern new look in order to stand out and gain a competitive advantage on competitor businesses.
South East IT offer IT support and resources to a number of companies, large and small. They wanted a new logo that would reflect their values but that would also be adaptable as their business grows. A new logo and colour scheme was required to create a unique identity for the business.
Gloss developed a colour palette that was both dominant and eye catching that would stand out online and in print. We created an icon that summarised the brands key offerings - the 'i', 't' and an arrow pointing South East - where the business resides. The result was a simplistic symbol that could be used as a lone standing icon or alongside the company name.
Scope of the job
- Visual Identity
- Corporate Collateral
- Wayfinding signage systems
The logo has been used successfully for corporate collateral and South East IT is currently in the process of translating their new branding across to their website.