The Brief

The existing brand marque and brand imagery needed updating to capitalise on the company’s launch into retail as well as it’s growing international stature.

The Solution

Spencer and Rutherford is a classic company name that suggests long standing high quality and unique products. This exclusive fashion house was respected in the market place for both these qualities and more.

Gloss developed a visual identity that identified these qualities and presented the branding a timeless marque. The logotype was refined and encapsulated in a more contemporary filigree that could be extended and incorporated into designed promotional material and used graphically in store design.

The Outcome

The brand identity has helped the company become synonymous with quality throughout the fashion industry. 

A marque that can be used effectively in all aspects of promotional marketing, signage and point of sale material.


Scope of the job

Brand identity development

  • Visual Identity
  • Brand Management
  • Corporate Collateral
  • Brochures
  • Email newsletters
  • Catalogues
  • Social Media

Visual identity implementation

  • Signage Systems
  • Store Interiors
  • Project Management
  • Website Development