The Brief

Design a new visual identity. This high-end catering and events management provider wanted an identity to communicate the quality approach and professional style of their company.

Scope of the job

  • Visual Identity
  • Corporate Collateral
  • Menus
  • Signage
  • Multimedia
  • Print Management
  • Project Management

The Outcome

The striking graphic marque, with its clever typography and bold colour, helped launch the company into the marketplace. It has translated well across the complete range of corporate marketing and promotional materials.

The Solution

The Brand Identity needed to be strong, confident, emotive and memorable. Something graphic and stylishly simple which would reflect the professionalism and creative flair of the company and link it cleverly to catering.

This was achieved with a simple, iconic logo in two colours evolving from the name ‘Create’ with the letters ‘e a t’ highlighted within the word. The bold simplicity of the design meant it translated very effectively to business collateral, electronic media, uniforms, and signage.