The Brief

Rebrand their existing identity. This environmentally friendly printing company wanted a fresh, modern look to communicate their growing services, that reflected their past and future.

Complete Printing, has been offering their printing services for over 25 years, with a focus on customer satisfaction and commitment to sustainability. A strong, visual solution was needed to create a unique identity for the business.

The Solution

Gloss developed a logo that reflected the previous branding by incorporating the leaf that had come to reflect the brand, re-designing it into a simplistic symbol that could be used as a lone standing icon on a variety of mediums. As Complete Colour Printing were keen to dissociate themselves from being 'just a printing company', we suggested shortening their name to  represent their expanding range of services, thus 'Complete' was born.

To reference their history 'C', 'C', 'P' was worked into the leaf icon. 


Scope of the job

  • Visual Identity
  • Corporate Collateral
  • Brand Strategy Development
  • Brand Imagery Implementations
  • Marketing Literature
  • Internal display suite graphics
  • External advertising billboards
  • Wayfinding signage systems
  • Marketing promotional items
  • Brand Management
  • Project Management
  • Supporting Photography

The Outcome

Complete received great feedback from their existing clients, and gained further jobs from the promotional items that were sent out to inform clients of the new brand.